Nineteen-year-old Wu, a.k.a “Yellowtape Wu” is a young fashion designer and rap artist on the rise and has been building a buzz with the latest release of his 2014 Yellowtape pieces. Fashion has always been an innate trait for the young mogul. Wu recalls back when he was in the 5th grade, his principal approaching him and asking:
“Have your parents ever considered you for modeling?”
“Um I don’t know. Why?” asked Wu…
“Because you can dress, but it’s more than that. It’s how you present the clothing that amazes me”.
Without thinking much of it, Wu didn’t really take his gift into consideration until he entered High School. There, he started to notice that more and more of his peers began to consistently come up to him inquiring about the places he shopped, and on how he puts his clothing together so proper. That is when Wu decided to take things to another level and draw out his style of clothing so that people could dress like him. The year 2012 is when he started to bring his vision to life after collaborating with a seamstress.
Fashion isn’t the only thing that this young up-and-coming Brooklyn native has under his belt, as he’s also into music!
Describe your Brand “Yellowtape”
Well, first off, the term “YellowTape” is basically a clean up term for “Killin’ Sh**”. It represents killing the competition and all the other negativity that is going on out here. The meaning of YellowTape is saying don’t cross that tape/line. Overall that is what my brand represents. I would like to think of it as more than a brand though. Besides the unique style… YellowTape is a movement!
How did you get into music?
Music is another powerful force in my life. I always wrote down rhymes when I was younger, and always tried to freestyle off the head. One day on my 17th birthday I went to the studio… (that’s back when I was working my first summer youth job) and after I got paid my first check, I went straight to the studio. That’s where I recorded my first song ever “Take Yo Bi***”
So how do you mesh your music and clothing brand?
My music and my clothing bounces right off of each other, I like to make music that enables people feel good about themselves and that’s the same with my clothing. I promote my clothing through my music.
Understand, that there isn’t anything better than driving around in your fly whip, rocking some fly sh**, and listening to some fly sh**… it’s a good feeling.
Why did you decide to call it “YellowTape”?
I came up with the idea while watching the First 48, which is one of my favorite shows. It just made sense.
Who are your targeted demographics?
My targeted demographics are people who like and want to take fashion to another level, I don’t care who they are… humans…animals… aliens (laughs). Basically, anyone that likes to dress they are my targeted demographics.
What do you see in the future for your brand?
Hmmm, I see my brand becoming a dominant figure in the fashion world. Not just because it’s mine, but for the simple fact I am really creative, with dope ideas. Once I’m able to collaborate with the BIG dogs in the fashion industry and put those ideas into effect I know my line will be AMAZING. This is what I put my time into, and right now I don’t do it because I simply want the money… I do it because this is what I love. Overall I see my brand going very far, I’m talking stores everywhere! I see my clothes getting in Barneys, Bloomingdales, Macy’s, and so many other major stores. I just have to keep at it. I know it’s going to happen.
…Well folks, they say when you have a passion for something determination and consistency is key. Although Wu is still at the very beginning to his long successful journey ahead, he has a burning passion that everyone see’s. Social media also has a major impact on his career as designers and musicians from all over has either seen his clothing or heard his music and are eager to collaborate.
In the meantime check out his latest song “Drip” featuring P Greene
Stay tuned because it seems as though this young fire-bomb is about to stir things up in the game!
Click over to check out some of his pieces…
Follow him on instagram @Yellowtapewu
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